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Tag Archives: programmatic

Decline in programmatic while mobile and native make big gains

Programmatic ad buying fell by 12% in the first three months of 2017, versus the same time last year, new data from MediaRadar shows. The numbers gathered from looking at advertising spending and buying patterns showed 39,415 advertisers bought ads programmatically in the first quarter, which compares to 45,008 in the same three months in […]

Has programmatic become problematic?

The rise of programmatic advertising has been nothing short of spectacular, with the IAB predicting that programmatic will account for 80-90% of display ad sales by 2019. Its rapid growth is unsurprising given the problems it has solved, namely audience targeting and unsold inventory. By introducing real-time bidding (RTB) on every ad impression, advertisers can […]