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Tag Archives: Native content

Why native advertising is having an identity crisis

I’ve just read an extremely thought provoking article on what I believe to be the biggest challenge to both the native advertising industry (publishers and networks) and media agencies looking to sell native in to clients. I didn’t just read Chad Pollitt’s piece ‘Native Advertising has a Terminology Problem. And It’s Not Pretty.’ once through […]

5 trends for native advertising in 2017

Having firmly established its place on media plans over the past year, content & native in-feed advertising accounted for an impressive 29% of display in 2016. So, what does the new year hold for native? Here’s 5 trends we’ll be keeping a close eye on: Measurement, Measurement, Measurement When someone as gigantic as Facebook struggles […]

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