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Tag Archives: native

Has programmatic become problematic?

The rise of programmatic advertising has been nothing short of spectacular, with the IAB predicting that programmatic will account for 80-90% of display ad sales by 2019. Its rapid growth is unsurprising given the problems it has solved, namely audience targeting and unsold inventory. By introducing real-time bidding (RTB) on every ad impression, advertisers can […]

About turn for native

About.com has been one of the first stops for those seeking advice for many years now and typically reaches 85 million users a month; the sort of channel opportunity that gets marketers excited and ready to reach for their wallets. But new man at the top at About.com, Neil Vogel, has taken the sort of […]

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