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Tag Archives: digital media

Why engaging with students requires engaging content

The shifting landscape Declining application numbers have been a shock to the system across the higher education sector and have led to several major shifts. This year we witnessed a squeeze at the top, with the highest ranked 20 institutions competing for the brightest. Russell Group universities accepted ABB in the summer which had a […]

Decline in programmatic while mobile and native make big gains

Programmatic ad buying fell by 12% in the first three months of 2017, versus the same time last year, new data from MediaRadar shows. The numbers gathered from looking at advertising spending and buying patterns showed 39,415 advertisers bought ads programmatically in the first quarter, which compares to 45,008 in the same three months in […]

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