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Tag Archives: content

5 trends for native advertising in 2017

Having firmly established its place on media plans over the past year, content & native in-feed advertising accounted for an impressive 29% of display in 2016. So, what does the new year hold for native? Here’s 5 trends we’ll be keeping a close eye on: Measurement, Measurement, Measurement When someone as gigantic as Facebook struggles […]

How we helped visualise the native landscape

I recently wrote a piece entitled ‘Help! Which type of native advertising should I choose?’. Its purpose? To cut through some of the jargon bandied around in the industry when it comes to describing different forms of native. Given the growing importance of native within the digital ad landscape, it’s no surprise that it’s also […]

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