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Tag Archives: advertisers

Why native advertising is having an identity crisis

I’ve just read an extremely thought provoking article on what I believe to be the biggest challenge to both the native advertising industry (publishers and networks) and media agencies looking to sell native in to clients. I didn’t just read Chad Pollitt’s piece ‘Native Advertising has a Terminology Problem. And It’s Not Pretty.’ once through […]

Decline in programmatic while mobile and native make big gains

Programmatic ad buying fell by 12% in the first three months of 2017, versus the same time last year, new data from MediaRadar shows. The numbers gathered from looking at advertising spending and buying patterns showed 39,415 advertisers bought ads programmatically in the first quarter, which compares to 45,008 in the same three months in […]

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