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Category Archives: Native advertising

Why engaging with students requires engaging content

The shifting landscape Declining application numbers have been a shock to the system across the higher education sector and have led to several major shifts. This year we witnessed a squeeze at the top, with the highest ranked 20 institutions competing for the brightest. Russell Group universities accepted ABB in the summer which had a […]

Why native advertising is having an identity crisis

I’ve just read an extremely thought provoking article on what I believe to be the biggest challenge to both the native advertising industry (publishers and networks) and media agencies looking to sell native in to clients. I didn’t just read Chad Pollitt’s piece ‘Native Advertising has a Terminology Problem. And It’s Not Pretty.’ once through […]

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