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Category Archives: Content Marketing

Why engaging with students requires engaging content

The shifting landscape Declining application numbers have been a shock to the system across the higher education sector and have led to several major shifts. This year we witnessed a squeeze at the top, with the highest ranked 20 institutions competing for the brightest. Russell Group universities accepted ABB in the summer which had a […]

Top tips on writing engaging mobile content

Today’s constantly-connected consumers crave content that’s simple to digest and can be accessed from anywhere, and from any device. Hence why mobile is booming. Rather than me try to put forward a convincing argument, I’ll let the figures speak for themselves. The latest IAB and PwC Digital Adspend report, which we contribute to each year, […]

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