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Category Archives: Ad Spend

How to split your advertising budget in 2018

With the new financial year comes a new advertising budget – but are you spending yours as wisely as possible? The savviest advertisers are focusing on three particularly important ways to invest your native ad budget in 2018. Bump these to the top of the priority list to give yourself the best chance of success… Three […]

Decline in programmatic while mobile and native make big gains

Programmatic ad buying fell by 12% in the first three months of 2017, versus the same time last year, new data from MediaRadar shows. The numbers gathered from looking at advertising spending and buying patterns showed 39,415 advertisers bought ads programmatically in the first quarter, which compares to 45,008 in the same three months in […]