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Post By: James Murphy

Has programmatic become problematic?

The rise of programmatic advertising has been nothing short of spectacular, with the IAB predicting that programmatic will account for 80-90% of display ad sales by 2019. Its rapid growth is unsurprising given the problems it has solved, namely audience targeting and unsold inventory. By introducing real-time bidding (RTB) on every ad impression, advertisers can […]

5 trends for native advertising in 2017

Having firmly established its place on media plans over the past year, content & native in-feed advertising accounted for an impressive 29% of display in 2016. So, what does the new year hold for native? Here’s 5 trends we’ll be keeping a close eye on: Measurement, Measurement, Measurement When someone as gigantic as Facebook struggles […]

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