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Post By: James Murphy

Top tips on writing engaging mobile content

Today’s constantly-connected consumers crave content that’s simple to digest and can be accessed from anywhere, and from any device. Hence why mobile is booming. Rather than me try to put forward a convincing argument, I’ll let the figures speak for themselves. The latest IAB and PwC Digital Adspend report, which we contribute to each year, […]

Why native advertising is having an identity crisis

I’ve just read an extremely thought provoking article on what I believe to be the biggest challenge to both the native advertising industry (publishers and networks) and media agencies looking to sell native in to clients. I didn’t just read Chad Pollitt’s piece ‘Native Advertising has a Terminology Problem. And It’s Not Pretty.’ once through […]

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