TAN Media

You Are Viewing

Post By: Hasina Kara

Decline in programmatic while mobile and native make big gains

Programmatic ad buying fell by 12% in the first three months of 2017, versus the same time last year, new data from MediaRadar shows. The numbers gathered from looking at advertising spending and buying patterns showed 39,415 advertisers bought ads programmatically in the first quarter, which compares to 45,008 in the same three months in […]