TAN Media

You Are Viewing

Post By: Adam Rock

Native advertising takes on TV

It doesn’t seem possible that TV only managed to win the lion’s share of advertising revenues from the long dominance of newspaper and print media as recently as 1999. But even more surprising is that TV is widely predicted to lose the media crown, after a reign of less than twenty years, to digital marketing […]

Mobilising native content

Native content and the smart phone, like Anthony and Cleopatra, or gin and tonic; somehow they are just perfectly compatible with each other. It starts with the realisation that size does matter; smart phones are the most incredible development but you can’t get away from the fact that interacting with the small screen can be […]

« Older Posts By Adam RockNewer Posts By Adam Rock »